报告题目：Coopetition in Platform-Based Retailing
报告时间：2023年7月12日 9:00
报告地点：经管学院B312 会议号：569 887 992
报告人：祁连教授
邀请人：薄洪光 教授
报告内容和摘要：
We study the dynamic incentive interactions between a platform and a third-party seller over two stages, where the seller exerts product-value-enhancement effort in the first stage in anticipation of the platform's potential entry in the second stage. Upon entry, the platform can exert effort to boost the value of the product sold by the platform, with positive spillovers to the value of the product sold by the platform. We show the existence of both the protective and the receptive regimes, characterizing the necessary and sufficient conditions for each regime. These conditions are of thresholds type with respect to the parameters including the degree of spillover, the referral rate, and the competition intensity. In the protective (receptive) regime, the seller is worse (better) off with the platform's entry than without, thereby distorting effort downward (upward) from the first best to deter (induce) the platform's entry. We also provide the necessary and sufficient conditions under which the platform's non-entry commitment strictly improves the platform's profits by restoring the seller's effort to the first best, achieving the win-win outcome for both the
platform and the seller.
报告人简介：
Dr. Qi Lian is a professor at the Business School of Rutgers University and serves as the dean of the Department of Supply Chain Management. His research interests include supply chain design and management, production and inventory planning and control, operations management, simulation, and enterprise resource planning. His work has appeared in journals (e.g., POMs, EJOR, and IJPE). Additionally, he serves as associate editor of the Asia-Pacific Journal of Operational Research and editorial board member of Mechanical & Electrical Engineering. He received the 2019 Big 10 Academic Alliance Department Executive Offers (DEO) Fellow.
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