报告题目：My Experience with Publishing Bibliometric Studies/发表文献计量研究成果的一些心得
报告时间：2023年7月14日 9:00-11:00
报告地点：经管学院B305
报告人：Yanhui Zhao 副教授
举办人：霍达 讲师
报告内容和摘要：
文献计量分析是一种客观、量化揭示学术研究发展规律的研究方法，以定量的方式展示一个研究领域的发展脉络和现状, 呈现该研究领域的整体面貌, 并揭示该领域的研究主题及知识结构。本次报告，赵教授将带来文献计量分析方法以及他对文献计量研究的一些感悟，并分享他运用文献计量分析法在《Journal of Business Ethics》(FT-50)、《Journal of Service Research》(ABS4, ABDC: A+)、《Journal of Personal Selling & Sales Management》等高水平期刊发表研究成果的一些经验和心得。
报告人简介：
Dr. Yanhui Zhao is an Associate Professor of Marketing at the University of Nebraska at Omaha. He received his Ph.D. in Marketing from Michigan State University. His primary research interests fall within the domain of marketing strategy, including brand management, sales management, and inter-organizational relationship. His research has appeared in the Journal of the Academy of Marketing Science (FT-50, three articles), Journal of Business Ethics (FT-50), Journal of International Marketing, Industrial Marketing Management, and Journal of Personal Selling and Sales Management, among others. His research received the 2016 James M. Comer Award for the Best Contribution to Selling and Sales Management Theory.
美国内布拉斯加大学市场营销系副教授(终身教职)，主要研究领域为营销战略，包括品牌管理、销售管理和组织间关系，在《Journal of the Academy of Marketing Science》(FT-50，三篇文章)、《Journal of Business Ethics》(FT-50)、《Industrial Marketing Management》、《Journal of International Marketing》和《Journal of Personal Selling and Sales Management》等高水平期刊发表论文十余篇。曾获得James M. Comer Award最佳贡献奖。
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