报告题目：Do Well, Say Good: Transforming Green Innovation into Financial Return through Tone Management
时间：2023年5月24日（周三） 10:30-12:00
会议地点：经管学院B305
报告人：盛世斌 教授
邀请人：张闯 教授
报告内容和摘要：
Although firms see green innovation as a means to manage regulatory pressures and meet customer needs, little is known about its impact on firm performance. The underlying mechanisms and contingent conditions of the relationship between green innovation and firm financial performance also remain underexplored. Drawing on institutional theory, this study examines the mediating effect of tone management, including media tone and manager tone, on the relationship between green innovation and firm financial performance, as well as the moderating effect of state ownership on the relationship between tone management and financial performance. Using a dataset consisting of 10,064 observations of 1,460 Chinese high-tech firms over a 20-year period (2000–2019), this study reveals that green innovation can improve firm financial performance through positive media and manager tone. In addition, state ownership attenuates the positive effects of media tone and manager tone on firm performance. These findings offer important implications for academic research and managerial practice.
报告人简介：
盛仕斌博士现任美国伯明翰阿拉巴马大学市场营销学教授。盛博士毕业于清华大学，后于美国弗吉尼亚理工大学获市场营销学博士学位。盛博士的研究领域集中于营销战略，战略管理，新兴经济体的制度环境等。他已经在市场营销和管理学的国际主流期刊上发表学术论文近50篇，包括Journal of Marketing, Journal of Operations Management, Journal of the Academy of Marketing Science, Journal of Business Ethics, International Journal of Research in Marketing, Industrial Marketing Management, British Journal of Management, Journal of Business Research 等期刊。盛博士已多次获国际学术会议最佳论文奖。盛博士目前是多家国际学术期刊的编审委员会成员。
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